The SHIFT provides a clear path forward to greening your planet impact in weekly, bite-sized actions. Simple weekly action prompts personalized to your life. Guides and weekly live video calls for that extra support when you need it.
We can accomplish more together than on our own. Many people we work with are most excited about the community they can join to get that extra motivation to snap into action.
"I don't want to be lying to myself that I'm really making a difference!" We hear this from so many people. Environmental problems can be so overwhelming and feel extra heavy in our disconnected world. The SHIFT provides a simple high-impact shift alongside a community for extra motivation.
No more random article skimming on your own!
Busy schedules are the #1 obstacle we hear from people struggling to make new habits. Our program reflects our OBSESSION with keeping things simple and fun. Drawing from best practices in habit and behavior change programs, we are committed to effective design for long-term success.
Once upon a time, our founder Marta was asked if she was 'crunchy'. As a career environmentalist her first instinct was 'Of course, YES!'. But then she started noticing products in the house and family habits that didn't reflect her planet-loving values and expertise. Job changes, having kids, and moving upended her old eco patterns and she was determined to fix it.
With more than a decade of experience working in a handful of environmental and sustainability roles, she made the leap to start TreeShrugger. A place to offer programs and a community to guide people from now to what's next with simple planet habits.
Are you someone that reads an article and snaps right into life-changing action? No?! Us either. We are here to help people translate their environmental values into planet habits best fit for their lives.
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